How Noria built its own Vietnam subsidiary with FWH

Noria Vietnam 2021.

One team across two countries

Noria expected its developers to work independently, take responsibility and understand the wider business context. Daily scrum and video meetings connected colleagues across locations, supporting a shared development process.

FWH’s contribution included helping colleagues navigate differences in working practices and communication. Our Norwegian Cultural and Collaboration Advisor in Vietnam supports this through local guidance and day-to-day follow-up.

The aim is to create an environment where specialists can ask questions, share ideas and become integrated members of the client’s organisation.

Noria Vietnam visting Norway and colleagues fromm Noria Norway.

A local environment that supported the team

Noria’s subsidiary operated within FWH’s wider technology community. Its employees had their own company identity while sharing an office environment with other experienced technology professionals working for their respective clients.

The company also recognised FWH colleagues for going the extra mile in looking after its team. This local support gave Noria’s Norwegian organisation confidence that its employees in Vietnam were in good hands.

Building continuity and a shared culture

The collaboration created space for long-term relationships, with multiple colleagues celebrating their five-year anniversaries with Noria. Highlighting both their contributions and direct collaboration with colleagues in Norway.

In 2025, Noria Vietnam QA tester Diem Luc received FWH’s Cultural Champion Award. Having worked with a Norwegian team since 2022, she highlighted a flat structure, knowledge sharing and equal participation as important parts of the experience.

“We all work together as equals.”

Diem Luc, QA Tester, Noria Vietnam

For Diem, motivation also came from team relationships, everyday interactions and shared trips. Her experience illustrates how integration develops through both working practices and personal connections.

Expanding the team

FWH helped Noria establish its Vietnam subsidiary and recruit eight senior frontend developers with PHP and Angular expertise, including one who also served as technical architect. The team later grew to 10 developers and two senior testers.

Alongside company registration and licensing, FWH provided local management, administration, office facilities and day-to-day operational support. This allowed Noria to focus on developing its products and growing its own team in Vietnam.

Noria Vietnam 2022.

Noria Vietnam 2023.

The next chapter: Moving beyond the FWH office

In 2026, Noria moved its subsidiary out of FWH’s office environment, bringing the collaboration to an end after 10 years of close collaboration.

This was a natural progression for an established subsidiary. Noria had its own organisation and team in Vietnam, with a foundation built over years of recruitment, collaboration and local operational support.

FWH’s subsidiary service allows that relationship to evolve. Clients can establish their own company while operating within our environment and using our local support, then move towards a separate setup as their needs develop.

Why should other companies establish a business in Vietnam?

“The biggest pitfall is not understanding what you’re getting into. Running a company abroad requires active involvement, just like opening a new office would. You need to stay engaged! FWH CEO, Øystein Baeko, plays an important role in making this work. It comes down to having someone on the ground who can identify challenges early and address them."

“FWH’s main strength is a solid framework supported by capable people who understand how this works. It really is that straightforward. The success of our collaboration comes from experience and expertise, not magic,” Reppe concludes.

Parts of Noria Vietnam end of 2025. 

What FWH brought to the collaboration

Noria’s experience shows how international expansion requires more than finding qualified people. It also requires a structure that supports those people and connects them to the wider business.

FWH contributed through:

• Specialist recruitment: Building a senior team around Noria’s technical requirements.
• Subsidiary establishment: Supporting the creation of Noria’s own company in Vietnam.
• Local operational support: Providing management, HR, payroll and accounting support.
• An established working environment: Giving employees access to a professional community and local care.
• Cultural and collaboration guidance: Supporting direct communication and integration with colleagues in Norway.
• Room to evolve: Accommodating the progression from a supported setup to a subsidiary operating from separate premises.

For Noria, the result was a lasting technology presence in Vietnam. FWH helped provide the people, structure and local support behind that development.

Planning your own technology team or subsidiary in Vietnam?

Explore how FWH can support recruitment, establishment and ongoing operations.

FWH supports businesses looking to establish their own subsidiary or standalone operation in Ho Chi Minh City. We handle the practical and organisational requirements, from company registration and recruitment to day-to-day operations, office facilities and back-office support.

"We deliver insurance software, experienced consultancy and digital transformation for the financial services industry."

Summary of the collaboration:

After an unsuccessful attempt to expand into Vietnam through another provider, Noria CEO Ronny Reppe contacted Facilitated Work Hub in 2016.

The first phase was to recruit a core team of local developers in Vietnam and integrate them into Noria’s R&D organisation in Norway. The second phase was to establish a subsidiary in Ho Chi Minh City and transfer the developers to the new company to support further growth.

FWH helped Noria establish its subsidiary and recruit eight highly qualified senior frontend developers with PHP and Angular expertise, including one who also served as technical architect. Company licensing was arranged, with ongoing operational needs covered through FWH’s comprehensive support services.

The team subsequently grew to 10 developers and two senior testers working for Noria Vietnam Company Limited. Throughout the collaboration, FWH provided local management, administration, office facilities and day-to-day operational support, allowing Noria to focus on its products and business development.

In 2026, Noria moved its subsidiary into separate premises, bringing the collaboration with FWH to a close after 10 years. This marked a natural next step for an established team and business that FWH had helped build and support.

Noria’s story demonstrates how access to international expertise, combined with local support and close integration, can create a lasting foundation for growth.